Okay, okay. I am a printer but I admit it: The Internet is an amazing media tool. As providers of traditional print communications, we need to NOT be Ostriches. Instead, we need to strive daily to keep our heads firmly out of the sand and see the value of electronic media. Having admitted that, nevertheless, the forecast for print is bright indeed.
Now hold on, Casey Printing may be located in a little farm town in rural California, but we do have electricity, and consequently, access to the World Wide Web. Yes, it’s stupendous, glorious and sexy, but, like the frosting on a cake, its only part of the mix. When you want to have your cake, and eat it too, you better put print in the mix.
Consider the following from the 2008 Publishing Advertising Trends Study: