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Make it a Sizzlin’ Summer

USPS offers incentives to help boost direct mail marketing


Do you need to breathe new life and SAVE MONEY on your direct mail initiatives? Well, YOU CAN!  The following programs from the USPS are designed to help you make good use of this important marketing channel.

Topics: Direct Mail Mailing Marketing Money Saving Tips Print Marketing QR Codes Search Engine Optimization

No Respect? Why Print Remains a Force to be Reckoned With

Let’s face it, print has become the Rodney Dangerfield of marketing channels – it gets no respect. Sure, website analytics, Email best-practices, and emerging channels like mobile and social are glitzy and exciting, but are they really better than direct mail? After all, shouldn’t the most important measurement of the success of a marketing channel be based on recipient preference?

According to a recent study by Chief Marketing Magazine, consumers say they like print. While the focus of marketers has been on digital marketing channels, “old school, expensive” printed direct mail has been under the radar getting the job done. According to the study, 6/10 Americans (and 7/10 Canadians) enjoy getting direct mail to learn about new products. This preference toward direct mail spans all industry categories and age groups, including the tech-savvy generation of 18-35 year-olds.

Topics: Direct Mail General Info Mailing Marketing Print Marketing

Choose Paper - Save the Environment

Not Using Paper Will NOT Save Trees

What do you say when confronted by someone convinced that online billing statements will save the environment from the damage done by the traditional paper statements we send through the mail?

We as consumers can challenge some of the inaccurate statements that are being represented as fact.

Topics: Print Print Marketing Sustainability

No Ostriches - Integrating Print and Web Marketing

Okay, okay. I am a printer but I admit it: The Internet is an amazing media tool. As providers of traditional print communications, we need to NOT be Ostriches. Instead, we need to strive daily to keep our heads firmly out of the sand and see the value of electronic media. Having admitted that, nevertheless, the forecast for print is bright indeed.

Now hold on, Casey Printing may be located in a little farm town in rural California, but we do have electricity, and consequently, access to the World Wide Web. Yes, it’s stupendous, glorious and sexy, but, like the frosting on a cake, its only part of the mix. When you want to have your cake, and eat it too, you better put print in the mix.

Consider the following from the 2008 Publishing Advertising Trends Study:

Topics: Cross-Media Marketing Print Print Marketing