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Why do we wear green on St. Patrick's Day?

The Casey Clan has deeps roots in Ireland so naturally we seek the truth regarding all things Irish (although we tend not to let too many facts get in the way of a good story!).

Topics: Opinion

Halloween: Origins, Spooky Tales, Retail & Marketing.

There are many tales and traditions that surround the October 31st holiday of Halloween. These customs and stories have evolved over time until today where — particularly in North America — the holiday has become a huge retail and marketing success. But it was not always this way. The roots of this holiday favorite are steeped in ancient spiritual beliefs and ominous superstition, and although many of the opinions of how Halloween was started are contradictory, we've done our best to make sense of it and highlight some of Halloween's more interesting historical references.

Topics: Opinion

“Moneyball” Lessons for Marketers, Printers, Publishers, (and everybody else)

 

 

It’s not too often that a Sunday afternoon at the movie theater results in a business epiphany. But that’s exactly what happened to me at a recent viewing of Brad Pitt’s latest blockbuster, “Moneyball”. “Moneyball” is a dramatization of Michael Lewis’ 2003 best-selling book of the same name, which presented an inside look at the inner-workings of the Oakland Athletics font-office operations and the team’s General Manager, Billy Beane. The A’s, despite being one of the most cash-strapped organizations in the Major Leagues, were one the winningest teams in baseball in the early 2000s.

In his book, Lewis detailed the unconventional methods by which Beane assembled his rosters in those years. While other teams focused on more qualitative methods of player evaluation (“the ball really pops of his bat”, “he’s got a good ballplayer’s body”) and filled their front offices with scouts and ex-ballplayers, Beane surrounded himself with statisticians and economists. Beane and his cohorts sought to exploit market inefficiencies in player evaluation through advanced statistical analysis to find and sign undervalued players in order to allow themselves to be competitive within their (relatively) severe budgetary constraints. In 2002, the A’s supplemented their core of MVP shortstop Miguel Tejada, third-baseman Eric Chavez, and the terrific “Big 3” starting rotation of Tim Hudson, Mark Mulder, and Cy Young Award winner Barry Zito, with a brand of low-risk baseball that placed high-value on performance metrics such as on-base percentage and slugging percentage. That year, the A’s amateur draft strategy also reflected a similar philosophy and focused primarily on statistical analysis and undervalued college-level players. Beane’s strategy worked wonders; the A’s won 103 games (costing an average of $388,349 per win, whereas the New York Yankees would pay more than $1.2 million for each of their 103 wins that season) and enjoyed another trip to the post-season.

Topics: General Info Marketing Marketing Strategy Opinion Business call to action ROI

Report from Graph Expo 2010

Oh the times they are a changin’

 

“Well I guess this digital thing isn’t just a trend,” I overheard "Fred" say as I walked the floor of Graph Expo last week in Chicago. For those who don’t know, Graph Expo is the biggest annual Print and Graphic Communication trade show in North America. For "Fred" and other career printers like him, this year’s expo must have been a total cultural shock. Certainly, the past two years have not been easy on the printing industry. However, what was glaringly obvious is that out of that struggle has emerged a bright new digital future for the industry.

Topics: Consultative Services Cross-Media Marketing General Info Marketing Opinion Print