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Cuesta Survey Gets Results

Executing a complex community survey is a challenge. Getting it into the hands of community members, generating excitement and interest, and getting those surveys returned and tabulated can be a daunting task.

That was just the job Stephan Gunsaulus, Cuesta’s Director of Marketing and Communications, was ready to tackle. Cuesta College was looking for an effective way to reach out to residents of San Luis Obispo County to provide input for the 2011-2016 Educational Master Plan. As an accomplished marketing veteran, Stephan knew an integrated approach, utilizing both print and digital delivery, would be needed. The question was how to execute such a strategy. Much to his delight, Casey literally walked in the door with the answer; Casey's new "cross-media" marketing solution.

Topics: Consultative Services Cross-Media Marketing Email Marketing Marketing Strategy Tips & Tricks Case Studies

Business Has Always Been a Social Affair

Business has always been a social affair. From the time the caveman tried to sell a stone wheel to his neighbor while visiting around the warming fire, folks have used social occasions to promote goods and services in an informal, friendly atmosphere. Today’s internet based social gathering spots accomplish the same goal. They are different only in that they are more powerful and further reaching. 

Topics: Marketing Strategy Marketing Tips Social Media

“Moneyball” Lessons for Marketers, Printers, Publishers, (and everybody else)

 

 

It’s not too often that a Sunday afternoon at the movie theater results in a business epiphany. But that’s exactly what happened to me at a recent viewing of Brad Pitt’s latest blockbuster, “Moneyball”. “Moneyball” is a dramatization of Michael Lewis’ 2003 best-selling book of the same name, which presented an inside look at the inner-workings of the Oakland Athletics font-office operations and the team’s General Manager, Billy Beane. The A’s, despite being one of the most cash-strapped organizations in the Major Leagues, were one the winningest teams in baseball in the early 2000s.

In his book, Lewis detailed the unconventional methods by which Beane assembled his rosters in those years. While other teams focused on more qualitative methods of player evaluation (“the ball really pops of his bat”, “he’s got a good ballplayer’s body”) and filled their front offices with scouts and ex-ballplayers, Beane surrounded himself with statisticians and economists. Beane and his cohorts sought to exploit market inefficiencies in player evaluation through advanced statistical analysis to find and sign undervalued players in order to allow themselves to be competitive within their (relatively) severe budgetary constraints. In 2002, the A’s supplemented their core of MVP shortstop Miguel Tejada, third-baseman Eric Chavez, and the terrific “Big 3” starting rotation of Tim Hudson, Mark Mulder, and Cy Young Award winner Barry Zito, with a brand of low-risk baseball that placed high-value on performance metrics such as on-base percentage and slugging percentage. That year, the A’s amateur draft strategy also reflected a similar philosophy and focused primarily on statistical analysis and undervalued college-level players. Beane’s strategy worked wonders; the A’s won 103 games (costing an average of $388,349 per win, whereas the New York Yankees would pay more than $1.2 million for each of their 103 wins that season) and enjoyed another trip to the post-season.

Topics: General Info Marketing Marketing Strategy Opinion Business call to action ROI

What Influences a Purchasing Decision?

Recently, PrintInTheMix, published the results of a study detailing the influence of “Print, Digital, and Social [Medias] on Today’s Purchase Decision”.

The study broke the purchase decision process into three parts;

Topics: Cross-Media Marketing Marketing Marketing Strategy Advertising Business Print Social Media

Making Sense of Mobile

Quick, which item do more Americans use on a daily basis than a toothbrush? Here’s another hint; most of us have one of these within an arms reach 80% of our day. There’s probably one of these in your pocket or on your desk right now. You may even be reading this post on one. I’m talking about mobile phones.

The proliferation and advancement of mobile technology over the past several years is astounding. The amount of computing power we can hold in our hand greatly surpasses the amount of power contained in an entire building just a generation ago. Mobile devices (especially “smart phones”) are changing the way we communicate and interact with the world around us.

Topics: Marketing Marketing Strategy Mobile Advertising Business Promotion QR Codes