Publication Printing

Economical to Extraordindary

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Your Content Shines = Happy Readers and Advertisers.

  • Complete pre-press and proofing services with user-friendly customer portal
  • Print on glossy or uncoated paper with our sheetfed and coldset web presses
  • Saddle stitching and perfect binding
  • Complete mailing services
  • Warehousing, fulfillment, and delivery

We put all this technology and equipment, plus good old fashioned craftsmanship and customer service, to work so you can concentrate on things that really matter to publishers: providing great content, increasing circulation, growing ad revenues, improving distribution and reducing costs!

 

Publication Process Overview

Every publication begins as an idea. This idea is converted from pixels on a screen to ink on paper. Next it is sliced, diced, folded, stapled, glued (or some combination thereof) and winds up in the reader's hands. There are four major components to this process, including prepress, printing, bindery and distribution. Each is equally important and subtle changes may yield dramatically different results.

Since 1901, we have honed our skills and developed our capabilities. The result is an experienced team equipped with the best tools to get your job done on time and on schedule.

 
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Prepress

Image of man uploading files to Casey's online proofing portal

User-Friendly Online Upload & Approval

The pain of getting large print ready files to your printer is a thing of the past. For time-sensitive jobs like publications, this has been a historically stressful exercise. Not anymore.

With CASEY's online upload and approval tool, users are able to securely log in and upload files. After processing, users may review and inspect each page - giving approval within minutes, rather than days. This allows us to accommodate even the tightest of deadlines.

Image of publication proofing

Printed Proofs

For a variety of reasons, sometimes publishers require a physical (hard copy) proof of their digital files before their publication goes to press, hence we offer the option for printed proofs. These mockups may be output on a very similar, if not identical, paper to what will be used on the press. This gives the reviewer a great representation of the final product.

Printed proofs will usually add a few extra days to the process, so be sure to keep this in mind if you plan to utilize this service.

Printing.svg
One size does not fit all, which is why utilize three types of printing: Sheetfed Offset, Coldset Web Offset and Digital. Each of these have their strengths.
Mix and match these technologies to get the look you're going for at a price that fits your budget.

Sheetfed Offset Printing

When quality is a must, sheetfed offset is the answer. This technology is based on the paper going through the press one at a time, at high speed.

In addition to beautiful full-color reproduction, sheetfed provides the option to include spot colors (like PANTONE™ colors) as well as spot varnishes. You may also choose to add an aqueous coating to protect your printed piece and give it a little bit of extra "pop" to the gloss.

At CASEY, our sheetfed presses can print as large as 28 x 40" sheets of paper. Up to 6 colors or varnishes may be applied in each pass, as well as an aqueous coating. It is most efficient to add pages in increments of 4, 8 or 16. 

Image of coldset web press printing publication

Coldset Web Offset Printing

Are you looking for the most cost-effective printing method for your magazine, catalog or other publication? If so, coldset web offset printing will give you the best bang for your buck!

Utilizing our coldset web presses, we print onto paper that unwinds from big rolls, at high speed. As opposed to heatset web presses, on our coldset presses the ink dries without any hot air, which reduces energy consumption. This process is both environmentally friendly, and low cost. 

Our presses, specifically designed for efficient publication work, print in the 22.75 x 36" format. We can print on multiple webs (rolls) concurrently, and produce up to 64 in a single section. Pages are most efficiently added in increments of 8.

Digital press producing publications

Digital Printing

If you're looking to print a smaller quantity of publications or want to be able to use personalization in your printing, then digital printing is the ticket!

This technology uses a process much like your desktop laser printer to apply toner to sheets of paper. From single color to gorgeous full-color reproduction, your short run publication will shine. There are even special print effects available, like a clear coat to give your magazine that extra zip. Many of the same papers that are used in sheetfed offset printing are available for digital printing.

At CASEY, our digital presses print up to 13 x 19" sheets in full color. It is most economical to add pages in increments of 4.

Bindery stage of the publication printing process
Once your publication is printed, we slice, dice, cut, score, glue & staple it into your chosen format. This is where sheets of paper are transformed into magazines, catalogs, newspapers or tabloids.
Image of saddle stitched magazines and catalogs

Saddle Stitched Magazines & Catalogs

Saddle Stitching is the most common style of bindery that we see in the world of publication printing. It's popular because it is a cost-effective way to bind publications up to about 128 pages.

Here's how saddle stitching works:

Publications are printed in sections, also known as "signatures." In bindery, signatures are gathered and nested on top of each other, much like a rider getting onto the saddle of a horse. Next, the spine is "stitched" using staples. Finally, all sides except the spine are trimmed, allowing the image to "bleed" off the page.

One of our most popular products is called a "combo book." This product consists of a high-quality sheetfed cover, and then coldset web offset pages on the inside. Many publishers will substitute the standard 4-page cover for 8 or 16 pages. This allows them to maximize their revenue by giving advertisers an option for a higher quality ad in a highly desirable location within the publication.

Image of perfect bound magazines and catalogs

Perfect Bound Magazines & Catalogs

Due to the clean, square edge Perfect Binding creates on all 4 sides of a publication, and a more polished look, it is a very popular style of binding for high-end publications. Perfect Binding is also able to accommodate higher page counts than saddle stitching.

Here's how perfect binding works:

Publications are printed in sections, also known as "signatures." In bindery, these signatures are stacked on top of each other. The spine is glued to the publication's cover using a hot glue. Last, all of the sides except the spine are trimmed, allowing the image to "bleed" off of the page.

At CASEY, we find that using perfect binding in conjunction with digital printing helps our customers get great results. This provides the opportunity to take advantage of the combination of economic, short-run, high-quality printing, with a professional look.

Image of tabloids and newspapers

Tabloids & Newspapers

The least expensive, most cost effective way to print a publication is by minimizing the bindery work. With tabloids & newspapers, the finished product typically comes right out of the press (aka "press product"). No post-processing required!

The difference between a tabloid and a "standard" or "broadsheet" newspaper, is the size and image orientation. A common page size for tabloid might be  11 3/8 x 17, while a newspaper page size, printed on the same size paper, would be 17 X 22 3/4.

Tabloids & newspapers are usually printed on a coldset web offset press. Sometimes publishers will move to a sheetfed offset press to accommodate higher print quality and more paper flexibility.

At CASEY, we have printed millions of these types of publications. Some publishers have opted to upgrade their paper from a standard newsprint to a heavier and brighter type of paper. This helps them to increase advertising revenues and improves distribution because upgraded paper differentiates the publication.

Publication Distribution
Getting your publication into that hands of your readers is perhaps the most important step in the process. That's why CASEY has invested heavily in mailing services. We also have a delivery fleet, available to bring your publication straight to your local distribution team so you can get it onto racks.
Image of mail man delivering direct mail from CASEY

Mailing

CASEY's mailing team has worked with the United States Postal Service to send millions of pieces of mail. Our consultants specialize in finding the best ways to get your mail into the right hands, at the right time, at the lowest possible postage cost.

Here are some of the ways we help:

CASEY delivery truck

Delivery

Many publishers distribute their publications to racks hosted by local retailers, coffee shops, gas stations, public places and anywhere else their readers spend time. Often, these distributors find it convenient to meet our truck in a central location so that their product can hit the market as quickly as possible.

To better serve our customers, we own and operate our own fleet of delivery vehicles. This provides the capacity to meet tight deadlines and schedule deliveries around our clients' needs, rather than a 3rd party's route.