LEARNING CENTER

Articles, Training, Videos, Tips, eBooks, and More!

Has Google Gone Crazy?

Forget One Piece... Have the Whole Pie

Something happened to me the other day; I received a piece of direct mail. Now normally this would not be a momentous occasion. After all, we all receive piles of direct mail every day. However, what made this particular piece of mail extraordinary was the sender – GOOGLE!

When it comes to Internet giants, Google stands out as greatest behemoth of them all. The company is pervasive in our daily lives, and its brand name itself has become a verb (“google it”). So what does an innovative, online company like Google do when it wants to market a service or offer a special promotion? They send out a printed direct mail piece!

Topics: Cross-Media Direct Mail Google Mail Marketing Print Promotion