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Make it a Sizzlin’ Summer

USPS offers incentives to help boost direct mail marketing


Do you need to breathe new life and SAVE MONEY on your direct mail initiatives? Well, YOU CAN!  The following programs from the USPS are designed to help you make good use of this important marketing channel.

Topics: Direct Mail Mailing Marketing Money Saving Tips Print Marketing QR Codes Search Engine Optimization

No Respect? Why Print Remains a Force to be Reckoned With

Let’s face it, print has become the Rodney Dangerfield of marketing channels – it gets no respect. Sure, website analytics, Email best-practices, and emerging channels like mobile and social are glitzy and exciting, but are they really better than direct mail? After all, shouldn’t the most important measurement of the success of a marketing channel be based on recipient preference?

According to a recent study by Chief Marketing Magazine, consumers say they like print. While the focus of marketers has been on digital marketing channels, “old school, expensive” printed direct mail has been under the radar getting the job done. According to the study, 6/10 Americans (and 7/10 Canadians) enjoy getting direct mail to learn about new products. This preference toward direct mail spans all industry categories and age groups, including the tech-savvy generation of 18-35 year-olds.

Topics: Direct Mail General Info Mailing Marketing Print Marketing

Has Google Gone Crazy?

Forget One Piece... Have the Whole Pie

Something happened to me the other day; I received a piece of direct mail. Now normally this would not be a momentous occasion. After all, we all receive piles of direct mail every day. However, what made this particular piece of mail extraordinary was the sender – GOOGLE!

When it comes to Internet giants, Google stands out as greatest behemoth of them all. The company is pervasive in our daily lives, and its brand name itself has become a verb (“google it”). So what does an innovative, online company like Google do when it wants to market a service or offer a special promotion? They send out a printed direct mail piece!

Topics: Cross-Media Direct Mail Google Mail Marketing Print Promotion