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How to Create a Trifold Brochure in InDesign (Free Template)

And now for something a little more practical. Here at CASEY we always try to bring you the best tips, best practices, advice and industry information, but every now and again you need to break it back down to the basic 'how to' tutorial post. So today we're going to go over the basics of how to create a trifold brochure in InDesign. 

Before we get started, download the trifold brochure InDesign template and follow along.

Download The InDesign Template ›

Topics: Design Tips

The Real Cost of Designing on the Cheap

Working as the Creative Director in a print shop like Casey, I have been a first-hand witness to every kind of file submission known to man, from PDF to Publisher, created by every production method, from professional design firm to a friend with a Mac. All of them have one thing in common: best value at the best price. Unfortunately, sometimes “going cheap” can cost you a lot more than you think. So in an effort to uncloak the hidden costs associated with designing on the cheap, I bring you this week's Casey Connect.

Topics: Design Tips

Avoid the Lemonheads: Proper Scaling & Cropping of Images

OK we've all done it. You have an image you really want to use for your website, blog or print project but it's either too tall or too wide. Still, you really want to use it, so you force it to fit anyway by using the Free Transform tool in Photoshop, or Fit to Frame in InDesign, or one of the many other image resizing tools out there. It fits, so your perfect layout is not compromised, and you go happily on your way. Soon the feedback starts: "Why does his head look like a football," "Why do I look so fat in that picture," "Why does she look squished?" That's when you realize somethings wrong.

You've had an attack of the Lemonheads.

Topics: Design Tips

Why JPEGs are Bad for Print

When it comes to images, JPEGs are the undisputed king of the hill. With roughly 70% of websites using JPEGs and most digital cameras and camcorders, including the ones on smart phones and tablets, JPEGs have a huge market share on the Internet and with electronic devices that use images. The advantages of this file format, particularly on the web or devices with limited internal memory, is that they offer a decent image quality with an impressive reduction in file size.

So why doesn't your printer like them? Why do they roll their eyes and make a face at the mere mention of this useful and nearly ubiquitous file format?

Topics: Design Tips File Preparation General Info Tips & Tricks

How should I size my images?

One of the most common mistakes that people make when they are preparing images for print is that they incorrectly size their images. Making sure that your image's size and resolution match is one of the easiest ways to ensure that your project will look its absolute best.

When you are preparing pictures for publication, it is important to think about how it will be reproduced. The two different methods that I usually use are print and internet.

Images destined for the internet are simple. Computer screen images are made up of little red, green, and blue dots that are placed right next to each other. There are 72 rows of these dots per inch, and therefore a 72 dpi image is sufficient for the web, or any other graphic that stays on your computer.

Topics: Adobe Design Design Tips Tips & Tricks tips and tricks

How to Use Paragraph Styles in InDesign

Last week I was asked to help out teaching Adobe InDesign at King City High School. I was trying to figure out what the most valuable features of the software could be for a high school and then it came to me - styles.

I think that styles are some of the most under-utilized features of Adobe InDesign, however they are really easy to set up and even easier to use. In this post, I will show you the basics of how to use paragraph styles in InDesign.

A great way to learn how to use styles is to create a mock document. To demonstrate, I will create a layout for a very basic newsletter page. Hopefully by following the steps below, you will have a better understanding of how styles work. Of course if you have any questions, or need help building your design, you can get answers by hitting that "Talk to an Expert" button below.

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Topics: Adobe Design Design Tips tips and tricks