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Topics: Design PDF

How To Make a Print Ready File In Apple Keynote

Ryan Casey

So you want to build a print file in Keynote:

At CASEY, we wholeheartedly believe that you should always use the best tool for the job. For print layouts, we suggest using Adobe InDesign. Sometimes you've gotta work with the tools  you have though, and sometimes that tool is Keynote. 

Since Keynote is not designed for producing print files, there are some tricks to make it behave. Here's how to whip it into shape:

Topics: Design Print

How To Design a Book in InDesign (Free Template!)

Brian Coale

If you're a self-publisher, chances are good that you're designing your own books. Unfortunately the tools we use for writing, like Word, don't always make for great book design. This is a job for industry-standard tools like Adobe InDesign. The good news is that pricing for InDesign has become very reasonable recently, but the bad news is it's still difficult to use. So you might still need a little help to get started.

That's why we've put together this basic how-to. Now you can build a book in InDesign that you can use time and again on as many books as you like!

Before we get started, take advantage of the free template download so you can follow along. Or if you would rather have us design a custom template for you, hit the "Talk to an Expert" button.

Download The InDesign Template › Talk to an Expert ›

Topics: Adobe Design

How to Create a Newsletter in InDesign

Brian Coale

Sometimes the most difficult thing about starting a newsletter is... well... starting the newsletter. We have our contributors, we know what our goals are, we know who our audience is, and we know when we want to start, but we still have to build the thing.

Well here at CASEY we're not just great at printing newsletters, we have a lot of experience designing them as well, and know I'm going to share with you the basics of how to create a newsletter in InDesign.

Before we get started, download the InDesign template so you can follow along. Or if you would rather have us design the template for you, hit the "Talk to an Expert" button.

Download The InDesign Template ›   Talk to an Expert ›

Topics: Design Typography Print

Points vs Picas - Understanding Common Print Measurements

Brian Coale

Picas, pronounced PIE - KAH, are a typographic measuring system developed in 1785 by François-Ambroise “L'éclat” Didot that replaced the traditional cicéro measurement system. Comprised of 12 “Points,” Picas are still the standard measuring system for typography today, but many designers still prefer to use more widely accepted measurements such as inches and millimeters. So today we'll try to answer the question: What are Points and Picas - and what's the difference?

Topics: Design Tips & Tricks tips and tricks Typography

Correct Usage of Quotes

Jasper

 

 

In a recent typography class, I had the opportunity to learn about typographers quotes. Although the type of quote that is used is a fairly minor component of a document, using the correct type of quotes is an easy way to make sure that your document is the best that it can be.

The most important thing to remember when you are using quotes within a document is that 66 comes before 99. This means that the opening quotes should be the ones that look like a 66 and the closing quotes should look like a 99.

Topics: Adobe Design Design Tips Tips & Tricks tips and tricks

How should I size my images?

Jasper

One of the most common mistakes that people make when they are preparing images for print is that they incorrectly size their images. Making sure that your image's size and resolution match is one of the easiest ways to ensure that your project will look its absolute best.

When you are preparing pictures for publication, it is important to think about how it will be reproduced. The two different methods that I usually use are print and internet.

Images destined for the internet are simple. Computer screen images are made up of little red, green, and blue dots that are placed right next to each other. There are 72 rows of these dots per inch, and therefore a 72 dpi image is sufficient for the web, or any other graphic that stays on your computer.

Topics: Adobe Design Design Tips tips and tricks

How to Use Paragraph Styles in InDesign

Ryan Casey

Last week I was asked to help out teaching Adobe InDesign at King City High School. I was trying to figure out what the most valuable features of the software could be for a high school and then it came to me - styles.

I think that styles are some of the most under-utilized features of Adobe InDesign, however they are really easy to set up and even easier to use. In this post, I will show you the basics of how to use paragraph styles in InDesign.

A great way to learn how to use styles is to create a mock document. To demonstrate, I will create a layout for a very basic newsletter page. Hopefully by following the steps below, you will have a better understanding of how styles work. Of course if you have any questions, or need help building your design, you can get answers by hitting that "Talk to an Expert" button below.

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